Located in one of Medellin’s most significant development areas, this project is currently regarded as the first “smart retail” for architectural finishes in Colombia. It brings together nearly 40 of the best national and international brands of materials and finishes in a warehouse spanning over 3,000m2 to create an architectural innovation center.
The exhibition was designed by grouping the different brands into more than 20 experiences, including kitchens, bathrooms, wet areas, outdoor terraces, home theaters, and more. In these spaces, a selection of their best products is applied in real and functional environments, strategically complementing each other.
The project also aims to create networks among various experts in the construction sector, such as architects, designers, and engineers. For this reason, it includes coworking spaces, a restaurant, and a bar.