This project aims to give a fresh, more contemporary look to one of the most avant-garde stores currently in Valencia, Spain. To achieve this, we drew on its very essence -the essence of streetwear- understood as a social construction born on the streets, evolving over time, never static, drying up and rebirthing like plants in autumn, re-emerging like the dry branches through the cement blocks proposed in our design.
The storefront dares to focus not on showcasing a specific product but on conveying the essence of a lifestyle and a contemporary perspective that highlights details, colors, raw materials, typography, and audiovisual elements. This project remains a work in progress because, in this space, ideas are constructed, transformed, abandoned, and reborn, much like buildings on a street.
